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Google Ads Audit & Optimization Services for PPC Campaigns

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    1 Day
  • English level
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Service Description

Optimize Your Google Ads PPC Campaign for Maximum Profitability

Google Ads (AdWords) PPC campaigns? Look no further! I specialize in conducting thorough audits and optimizations of Google Ads search campaigns to help you achieve better results.

What You Will Receive

When you engage my services, you will receive a comprehensive report detailing step-by-step optimizations tailored to your specific campaign needs. This report will be delivered in both Google Sheets and PDF formats, spanning 25-30 pages filled with in-depth recommendations for improvement. My Google Ads audit will help you identify and rectify mistakes, enabling you to increase conversions and maximize your advertising budget effectively.

Areas of Focus in My Audit

I will meticulously evaluate various aspects of your Google Ads campaign, including:

  • Account Structure: Assessing the organization of your account to ensure it aligns with best practices for efficiency and clarity.
  • Keywords and Search Terms: Reviewing your keyword strategy and optimizing keyword match types to enhance targeting effectiveness.
  • Quality Score: Analyzing your Quality Score components, including expected click-through rates (CTR), landing page experience, and ad relevance, to identify areas for improvement.
  • Negative Keywords: Evaluating and implementing negative keywords to prevent irrelevant traffic and improve conversion rates.
  • Ad Copies and Extensions: Auditing your ad copies and extensions for effectiveness, ensuring they are compelling and relevant to your target audience.
  • Bid Strategy: Reviewing your bid strategy to determine if adjustments are needed for better cost management and performance.
  • Geo-Targeting: Analyzing your geo-targeting settings to ensure you are reaching the right audience in the most effective locations.
  • Google Analytics and GTM Setup: Ensuring that Google Analytics and Google Tag Manager are correctly set up for accurate tracking and reporting.
  • Conversion Tracking: Implementing and auditing conversion tracking to accurately measure the success of your campaigns.

Free Consultation

Please get in touch with me before placing an order for a free consultation! This initial discussion will allow us to understand your specific needs and ensure that my services align with your goals.

About Me

I bring over 10 years of experience in digital marketing, having successfully served 300+ clients across various industries. As a certified Google Ads specialist, I possess the knowledge and expertise to optimize your search campaigns effectively. I pride myself on my quick response time—typically under 1 hour—and my commitment to delivering responsible, high-quality work.

My Expertise

I specialize in setting up, auditing, and optimizing Google Ads search campaigns. My gig is designed for businesses that already have an existing Google Ads campaign and are eager to enhance the efficiency of their current ads. Please note that I do not work with businesses that are against Google’s advertising policies.

Comprehensive Campaign Optimization

My campaign optimization services include:

  • Campaign Structure Audit and Optimization: I will review your current campaign structure and make necessary adjustments to improve overall efficiency.
  • Settings Review and Adjustments: I will check all settings within your campaigns and make adjustments as needed to align with best practices.
  • Ad Copy Optimization: I will analyze your ad copies and suggest optimizations to enhance engagement and click-through rates.
  • Ad Extensions Audit and Optimization: I will evaluate your ad extensions to ensure they are effective and suggest improvements.
  • Keyword Match Type Optimization: I will assess and optimize your keyword match types to enhance targeting precision.
  • Keyword Bids Audit and Adjustments: I will review your keyword bids and recommend adjustments to improve cost-effectiveness.
  • Bid Strategy Adjustments: I will analyze your current bidding strategy and make recommendations for optimizing performance.
  • Landing Page Recommendations: If needed, I will provide recommendations for your landing pages to ensure they are optimized for conversions.

Conclusion

If you're ready to take your Google Ads campaigns to the next level, I am here to help! Together, we can unlock the full potential of your advertising efforts and drive significant results for your business. Don’t hesitate to reach out for your free consultation today!

Frequently Asked Questions

What is included in the audit?

The audit includes an evaluation of your account structure, keywords, ad copies, Quality Score, negative keywords, bid strategies, geo-targeting, and conversion tracking.

Depending on the package you choose, the audit process typically takes between 5 to 10 days.

Yes, you will receive a detailed report with actionable recommendations tailored to your campaign, ranging from 10 to 30 pages depending on the package.

Yes, I can assist with implementing the recommended changes as part of an additional service.

While I can't guarantee specific results, my extensive experience and proven strategies aim to enhance the efficiency and effectiveness of your campaigns significantly.

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$50.00
1 Day Delivery
  • Perfect for those looking for initial insights into their Google Ads campaign.
  • Comprehensive account structure audit
  • Keyword and search term analysis
  • Quality Score evaluation
$160.00
1 Day Delivery
  • Ideal for businesses seeking to enhance their existing campaigns.
  • Everything in the Basic Package
  • Ad copy optimization
  • Ad extensions review and suggestions
  • Negative keywords implementation
$260.00
1 Day Delivery
  • For organizations looking for complete campaign transformation.
  • Everything in the Standard Package
  • Bid strategy adjustments
  • Geo-targeting analysis
  • Conversion tracking setup