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GA4, GTM, and Facebook Pixel Ecommerce & Conversion Tracking Setup

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  • English level
    Fluent

Service Description

Want to track every sale, conversion, and user interaction on your website accurately? I will professionally set up Google Analytics 4 (GA4), Google Tag Manager (GTM), and Facebook Pixel for eCommerce and conversion tracking, ensuring you capture reliable data for smarter marketing decisions.

Proper tracking is essential for measuring ROI, optimizing ad campaigns, and understanding your customers’ behavior. I configure GA4 ecommerce events, custom GTM triggers, and Facebook Pixel standard & custom events to track sales, add-to-cart actions, purchases, and more. I also ensure that cross-platform tracking works seamlessly on Shopify, WordPress, WooCommerce, and other platforms.

With this setup, you can analyze traffic, optimize campaigns, reduce wasted ad spend, and scale your business confidently. I also provide testing and verification, so you know every event fires correctly.

This service is perfect for eCommerce stores, agencies, and digital marketers who want complete tracking to improve conversions and sales.

Key Features:

  • GA4 Ecommerce setup with purchase & add-to-cart events

  • Google Tag Manager installation & advanced event tracking

  • Facebook Pixel setup with standard & custom events

  • Conversion tracking for ads optimization

  • Cross-platform integration (Shopify, WordPress, WooCommerce)

  • Full verification & testing of all events

Conversion Tracking & Analytics Services

1. Google Tag Manager (GTM) Setup

  • Advanced GTM Configuration: Custom triggers, variables, cross-domain tracking.
  • Server-Side Tagging: Reduce data loss, improve iOS 14.5+ compliance.
  • E-commerce Tracking: Enhanced cart/checkout events for Shopify, WooCommerce, Magento.

2. Meta Pixel & CAPI Integration

  • CAPI Implementation: Bypass browser blocks, improve ad attribution.
  • Dynamic Product Ads: Catalog setup, Facebook/Instagram Shops optimization.
  • Event Tracking: Lead gen, form submissions, button clicks.

3. Google Ads Conversion Tracking

  • ROI Optimization: Track sales, calls, sign-ups with precision.
  • Cross-Platform Sync: Align Google Ads with GA4, Shopify, CRM data.

4. GA4 Migration & Audits

  • UA → GA4 Transition: Historical data preservation, event mapping.
  • Client/Server-Side GA4: E-commerce tracking, custom dimensions.
  • Funnel Analysis: Identify drop-offs from ads → landing pages → checkout.

5. Platform-Specific Expertise

  • Shopify/WooCommerce: Product view, add-to-cart, purchase events.
  • WordPress/Webflow/ClickFunnels: Custom event tracking, form submissions.
  • iOS 14.5+ Compliance: Aggregated event measurement, CAPI fixes.

Why Partner With Us?
✅ 5+ Years Expertise: 1,000+ projects in e-commerce, SaaS, lead gen.
✅ Certified Analytics Pro: Google Analytics, GTM, Meta Blueprint.
✅ Transparent Reporting: Real-time dashboards, conversion paths, ROAS.

Key Results:

  • 20-50% Higher ROAS: Accurate attribution, CAPI-powered data.
  • Zero Data Loss: Server-side tagging, iOS 14.5 compliance.
  • Faster Insights: GA4 migration, BigQuery integration.

What is Google Tag Manager (GTM)?

Google Tag Manager is a tool that allows you to quickly and easily update measurement codes (tags) and related code fragments on your website or app without needing to edit the code directly.

The Meta Pixel is a tracking tool for Facebook and Instagram ads that helps measure user actions on your website, while the Conversion API (CAPI) improves data accuracy by sending events from your server.

Google Analytics 4 (GA4) offers enhanced tracking features, better event tracking, and future-proofing with new data privacy standards, unlike Universal Analytics, which will be deprecated in 2024.

Yes, I can set up tracking on platforms like Shopify, WordPress, Wix, Webflow, and more, ensuring accurate data collection and campaign optimization.

Monthly reporting includes insights into campaign performance, tracking accuracy, recommendations for optimization, and a strategy session to improve results.

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