Maximize Your ROI with a Certified Google Ads Expert – Comprehensive PPC Campaign Audit, Optimization & Management

Google Ads campaigns to the next level, drive more targeted traffic, and boost conversions? As a Google Ads Certified expert with over 15 years of experience in digital marketing, I specialize in auditing, optimizing, and managing high-performance PPC campaigns. My proven strategies help businesses generate quality leads, increase eCommerce sales, and achieve outstanding return on ad spend (ROAS).

Whether you're just starting out or need an expert eye to optimize your existing campaigns, I offer comprehensive services tailored to your goals. From in-depth audits to keyword research, ad copy optimization, and advanced bidding strategies, I ensure that your campaigns deliver measurable results.

What I Offer:

1. PPC Campaign Audit & Optimization
I provide a thorough audit of your existing Google Ads (AdWords) campaigns, identifying strengths, weaknesses, and opportunities for improvement. My audit includes:

• KPI-focused adjustments: I analyze key performance indicators (CTR, CPC, CPA, conversion rates) to ensure your campaigns are aligned with your business goals.
• Identification & resolution of weaknesses: I pinpoint underperforming areas in your campaigns and develop actionable solutions to address them.
• Keyword research & optimization: Using advanced tools, I conduct keyword research to find the most relevant terms for your business, optimizing for broad, phrase, and exact match types.
• Negative keyword implementation: I’ll identify irrelevant or low-performing traffic sources and exclude them to ensure your budget is spent efficiently.
• Ad group structuring: I’ll organize your campaigns into tightly themed ad groups to improve relevancy and Quality Score.
• High-converting ad copy: I create compelling ad copy that drives engagement, increases click-through rates (CTR), and boosts conversions.
• Ad extensions: I enhance your ads with sitelinks, callouts, and other extensions to improve visibility and click potential.
• Geo-targeting & audience research: I fine-tune your audience targeting and geo-targeting to ensure that your ads reach the most relevant and high-converting customers.
• Custom bid strategy: I develop a smart bidding strategy tailored to your business objectives, ensuring optimal budget utilization.
• Conversion tracking setup: I ensure proper conversion tracking is in place to measure sales, leads, and other valuable actions on your website.

PPC Campaign Management Plans – Tailored for Success:

Whether you’re running an eCommerce store or a lead generation campaign, I provide data-driven strategies that are designed to meet your specific needs and improve ROI. My PPC management services include:

1. Competitor Analysis:
   I conduct a thorough analysis of your competitors’ PPC strategies, identifying their strengths and weaknesses to give your campaigns a competitive edge.
2. Keyword Research & Optimization:
   I implement an ongoing keyword research process, optimizing for broad, phrase, and exact match types to drive the most qualified traffic.
3. Compelling Ad Copy Development:
   I create attention-grabbing and conversion-focused ad copy that resonates with your target audience, improving your ad's relevance and CTR.
4. PPC Bid Management:
   My custom bid management strategy ensures that your budget is allocated effectively, maximizing impressions, clicks, and conversions.
5. Ad Extensions:
   I enhance your ads with ad extensions like sitelinks, callouts, and structured snippets to increase your ad's visibility and interaction rates.
6. Raising Click-Through Rate (CTR):
   I continually optimize your ads to improve CTR, ensuring more people engage with your campaigns.
7. Improving Campaign Quality Score:
   By aligning your ads, keywords, and landing pages, I improve your campaign's Quality Score, which helps lower costs and increase ad performance.
8. Conversion Rate Optimization (CRO):
   My focus is not just on driving traffic but ensuring that the traffic converts into meaningful actions, such as purchases or leads.
9. Negative Keyword Implementation:
   I actively manage and update your negative keyword list to exclude irrelevant searches, ensuring efficient ad spend and higher quality traffic.
10. Performance Across Devices (Tablet, Desktop, Mobile):
    I optimize your campaigns for all devices, ensuring that your ads perform well across mobile, desktop, and tablet, reaching your customers wherever they are.
11. Retargeting Setup:
    I implement retargeting strategies to re-engage past website visitors, increasing your chances of conversion by reminding them of your products or services.
12. Conversion Tracking Setup:
    I ensure all necessary conversion tracking is in place to measure the effectiveness of your campaigns, providing insights into lead generation, sales, and other key performance metrics.
13. ROI Analysis:
    I perform ongoing analysis of your campaign’s return on investment (ROI), making data-driven decisions to optimize performance and improve profitability.
14. Comprehensive Reporting:
    I provide detailed reports on your campaign’s performance, including insights into keyword performance, ad performance, and audience behavior, along with clear recommendations for future improvements.

Why Choose Me?

1. Certified Google Ads Expert with 15+ Years of Experience
   With over 15 years in the digital marketing space and multiple Google certifications, I bring expert-level knowledge and a proven track record of successful campaign management.
2. Proven Success in Lead Generation & ECommerce Sales
   My expertise spans across various industries, from lead generation to eCommerce. I’ve helped businesses scale their online presence and achieve significant revenue growth.
3. Customized, Data-Driven Solutions
   My strategies are rooted in data, tailored to your specific goals. Whether you’re looking to improve your campaign’s ROI, increase sales, or drive more qualified traffic, I customize solutions that deliver measurable results.
4. High-Budget Campaign Management Experience
   I’ve successfully managed high-budget campaigns totaling over $1.8M USD annually, optimizing them for maximum performance and profitability.
5. Advanced Analytics & Conversion Tracking
   I leverage tools like Google Analytics, Google Tag Manager, and Google Data Studio to track and measure every aspect of your campaign, ensuring a complete understanding of what’s driving your success.
6. Transparent Communication & Reporting
   You’ll receive clear, comprehensive reports on your campaign’s performance, along with actionable insights and recommendations for improvement. I’m also available for ongoing support and consultation to ensure your campaigns continue to succeed.

What You’ll Get:

• 15+ years of experience in Google Ads, PPC, and digital marketing
• Certified Google Ads Professional on Search, Display, Shopping, and Analytics
• A comprehensive PPC campaign audit and KPI-focused optimization
• A customized bid strategy and conversion tracking setup
• Detailed, actionable reports on your campaign’s performance

How It Works:

1. Order the Gig
   Once you’ve placed your order, I’ll get started right away.
2. Book a Call
   You’ll receive a Calendly link to schedule a one-on-one consultation where we can discuss your campaign goals and strategy.
3. Comprehensive Audit & Optimization
   I’ll review your campaigns, identify areas for improvement, and provide detailed recommendations or make the necessary optimizations to ensure your success.
4. Ongoing Support & Reporting
   After the initial optimization, I’ll continue to monitor your campaigns and provide regular updates to ensure optimal performance. You’ll also receive a video recap that you can re-watch or download for future reference.